04.21.2025

Why Thigh Society Isn’t on Amazon — Founder Marnie Rabinovitch Consky on Building a Mission-Driven Brand

Thigh Society Amazon
The Thigh Life > Why Thigh Society Isn’t on Amazon — Founder Marnie Rabinovitch Consky on Building a Mission-Driven Brand

When it comes to undergarments that truly deliver on comfort, durability, and performance, Thigh Society is in a league of its own — and you won’t find us on Amazon. That’s not by accident; from the beginning, Thigh Society has done things differently, starting with our mission to offer a thoughtful and high-quality solution to a common but under-discussed issue: thigh chafing. Our founder Marnie Rabinovitch Consky identified a gap in the market and set out to fill it, not with cheap fast fashion, but with expertly designed, size-inclusive slip shorts that last.

Here she shares the story behind the brand’s intentional absence from shopping platforms like Amazon, and why a direct connection with our customers, premium craftsmanship, and a commitment to curve-embracing comfort are non-negotiable values that can’t be boxed up and Prime-shipped.

When you first founded Thigh Society, what was your mission with the brand?

Marnie Rabinovitch Consky: When I founded Thigh Society, I identified a real problem affecting women of all sizes — painful thigh chafing — that lacked a good solution. My goal was simple: create comfortable, high-quality long leg underwear that would allow women to move freely without discomfort, without the compression of shapewear or the inadequacy of makeshift solutions like powders or creams. I wanted an undergarment that actually worked: something breathable, moisture-wicking, cooling and lightweight. From personal experience, I knew thigh chafing wasn’t a "weight issue" — it affects women of all sizes. This led to my commitment to size inclusivity from day one and normalizing that chafe and sweat are things that all human bodies do. 

The brand was born from my personal frustration, a "there has to be a better way" moment, that grew into a mission to empower women through practical comfort that would allow them to wear what they want and to do what they love without any distractions.

What have been some of your favorite milestones since then? 

Being featured organically on The Today Show (twice!), in Oprah Daily and Wirecutter, and even being shouted out by a celebrity on the Oscars' Red Carpet!

Thigh Society Amazon

Why isn’t Thigh Society sold on any other platforms like Amazon? 

We get asked a lot why we're not on Amazon, and here’s the thing: it’s not that we can’t be on Amazon, it’s that we've intentionally chosen not to be. Why? Because we value a personal connection with our customers, and Amazon’s platform doesn’t allow us to tell the story of who we are or what we stand for.  

We're more than just a functional and practical undergarment — we're wardrobe freedom! We’ve been around since 2009 and are the original brand that created size inclusive slip shorts for women that aren’t shapewear. Our shorties are high-quality and high performance. Unlike cheap dupes you’ll find on Amazon, our shorties are made of custom-knit fabric made with premium yarns. Those cheaper Amazon options might look similar at first glance, but trust us — they’re not the same.

Those knock-off brands you’ll find on Amazon use cheap and low-quality yarns that results in material that won't hold their shape throughout the day or be breathable or sweat wicking. They sag, roll, bag, or ride up, and their seams can be irritating. Their performance just doesn’t compare and neither does their fit. By comparison, our slip shorts are luxuriously soft and lightweight, and keep you cool, dry and comfortable all day without losing their shape. 

We’re also the first brand to put a pocket in women’s underwear — our Cargo slip shorts have one! It’s little details like this that show the thought and care we put into all of our product designs. We’ve created layering pieces that are both functional and long-lasting. Customers who bought from us years ago still come back to tell us that their Thigh Society slip shorts are still going strong — after all sorts of wear and tear, travel, and thigh friction. You’re not going to get that kind of durability from Amazon’s cheaper options.  

If you’re buying to prevent thigh chafe, you need something that’s built to last — our shorties are specifically made with premium yarns that won’t wear thin in the thigh area, unlike those cheap alternatives. And our commitment to the best fit means you won’t be tugging the waistband up or pulling the leg bands down all day which is what happens with cheap dupes. 

We prefer connecting directly with you on our website because it lets us showcase our commitment to body positivity, size inclusivity, and our attention to quality. An Amazon storefront feels a little cold and transactional for us. When you shop with us, you’re supporting a brand that goes the extra mile to ensure you get the best product — and that won’t fall apart after a few washes.

So, no, you won’t find Thigh Society on Amazon (for now, anyway) — and that’s because we care too much about providing you with something that really works, lasts, and makes you feel amazing.

In what countries is Thigh Society available? Where do you see yourself expanding?

We're sold worldwide and we'll continue to expand until we have chafe-free world domination! 

You recently received an OEKO-TEX standard certification, what does that mean for Thigh Society? 

Getting the OEKO-TEX® STANDARD 100 certification is a big deal for us at Thigh Society because it reinforces our commitment to safe, skin-friendly fabrics. This certification means that every component of our slip shorts — down to the threads and dyes — has been rigorously tested for harmful substances and meets the highest safety standards. I've always believed that comfortable underwear should feel good in every way — not just on your skin, but in the peace of mind that comes with knowing it’s free from unwanted chemicals. This certification is just one more way we ensure our slip shorts are high quality, responsibly made, and truly designed with your comfort in mind. 

What’s next for Thigh Society? 

We’re continuing to innovate on the best undergarment solutions for sweat and chafe that our brand has become known for.

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